Google AdWords: Why use All Conversion Value by Conversion Time rather than the Adwords Default Attrubition

Attribution models are at the heart of any digital marketing strategy. They determine how conversions are credited, impacting performance insights and ultimately how budget is allocated. While Google AdWords (now Google Ads) offers several attribution models, most advertisers stick with the default setting. However, a more strategic approach is to shift focus towards "All Conversion Value by Conversion Time".

In this article, we’ll explore why "All Conversion Value by Conversion Time" should be the preferred method, particularly for performance reviews over rolling windows like 7 days.

Jam Today?

Jam today stands out in the digital marketing landscape by focusing on upskilling in-house teams to handle their daily digital marketing tasks. 

Act Quicker

This approach is unique as it empowers companies to have more control over their marketing strategies and execution. By training in-house teams, companies can potentially save costs in the long run and make quicker decisions without the need to consult an external agency for every minor change. 

Strategic Advantage

Additionally, "Jam Today" offers strategic advice, ensuring that while the in-house teams handle the day-to-day tasks, the overall marketing strategy remains aligned with the company's goals and industry best practices. This hybrid approach combines the best of both worlds: the flexibility and control of in-house marketing and the expertise and strategic insight of an agency.